So you’re shipping something. Could be a course, an ebook, a SaaS tool, maybe even a physical product. The Creator Launch Protocol breaks the whole thing down into four phases that actually make sense: T-14 (two weeks out — get your assets ready, start outreach, set up channels), T-7 (one week to go — scheduling, warm-up posts, media kit), T-0 (launch day itself — go-live checklist, cross-post everywhere, keep an eye on things), and T+3 (three days after — tally results, log revenue, figure out what worked).
The five-channel distribution matrix is where you’ll plan, draft, schedule, and track everything across the platforms your audience actually hangs out on. Each cell shows you the status of that piece of content at each milestone. Down at the bottom there’s a post-launch revenue and conversion tracker — because you want to know what actually moved the needle. And the pre-launch readiness checklist at the top makes sure nothing gets overlooked: pricing page live, payment processor tested, all links working, social profiles updated. You know, the stuff that’s easy to forget when you’re deep in the weeds.
